Sustainable Income Model
Design Research & Business Model Innovation
Context & Objective
Cause 2 Create is a Not for Profit Organization (NPO) founded as a platform for creative people to lend their talents and passions to good causes, supporting third sector organisations. It was founded following discovery of a need of people wanting to do more than just give money. As such the company’s aim is to use creativity in a positive way in order to transform ideas into action and create change.
The project's objective was to develop a sustainable income model to support the work of the core team and activities to enable Cause 2 Create to thrive as a business minded, socially conscious NPO. Cause 2 Create were keen to explore CSR and membership structures.
Approach
Working as part of a team of 3 designer-researchers with combined background in Design and Business and Entrepreneurship, the project encompassed:
- Research to understand the ecosystem and socio-cultural context.
- Concept development and prototyping using Business Model Canvas.
- Final solution presented using Problem-Solution-Roadmap framework, Business Model Canvas and User Journey.
Exploring Context
Research to understand the ecosystem and
socio-cultural context, including:
- Social Enterprise Business Models
- Social Entrepreneurship Ecosystem
- Shared Value and Social Enterprises
- CSR – definition, types, categories, impact on business.
- Volunteer and membership schemes
- Creative industry trends
- Teaching CSR in Higher Education
- Sustainability Education
- Career Opportunities in CSR
- Offering Value: Mentorship Research, Public Speaking and Personal Development
Global Trends & Their Relation to the Brief
Map of Offering – Early ideation; Consideration of multiple stakeholder perspectives:
- Third Sector company (C2C)
- Individual Volunteer
- Creative businesses in need of CSR
The Creative Individual - Empathy Map
Concept Development
Business Model Canvas iterations using Real Time Board
Problem-Solution-Roadmap Framework – Concept Refinement
Final Solution
Final concept was presented using Journey Map, Business Model Canvas and Research Poster.
